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Why Blogs Are Important For Your Website

Why Blogs Are Important For Your Website

Blogs mostly share about topic you are expert about and are great at which is exactly what billions of people are on Google everyday for. This is why it is a great way to generate fresh content on your website. Use it for email marketing, your social media and drive search traffic to your website.

Here are some points about how it helps

Leads People to Your Website

The reason for a website is to drive as much traffic as you can get to it and a blog does just that. With every blog post created is one more indexed page on your website, meaning it’s one more opportunity for you to show up in search engines and drive traffic to your website. Creating content regularly informs search engines, such as Google, that your website is actively updated and therefore should be checked frequently to see what new content has surfaced.

But wait, it doesn’t stop there. Make sure you promote your blog by sharing it on social media. This strengthens your social media reach, helps your content get found and drives new website visitors to your blog via your social media accounts. It also gets content to be shared on social media for anyone who finds it interesting.

Use That Traffic to Convert Visitors to Leads

Every new visitor to your website is a an opportunity to generate leads. This is where your Call-To-Action (CTA) buttons come in handy. A CTA is a way of directing your website visitors through your website, to keep them engaged on your site, guide them through their journey from awareness to purchase. Some good CTA’s include “Read more”, “Shop Now”, discounts, free offers, options to subscribe to your mailing list and other freebies. You can also use the CTA button or links on a blog post get the visitor to another relevant blog topic on your website or even convert them to a relevant page on your website that explains your services.

Your Blogs Will Live Forever

Well, kind of. Once search engines like Google index your blogs, it stays there, meaning your blog can still gain traffic and generate leads weeks, months and even years after. Give your blog time to generate interest. According to Analytics my blogs are a leading cause of traffic to my website from all over the world. Even the older ones. Blog topics that are timeless will constantly generate more views month after month, the trick is to write about topics you know will be of interest to your target audience.

Blogs Are A Way To Share Anything That Shows Off Your Brand

Blogging allows you to share information about your business or brand and its services but it also allows you to share opinions and thoughts on certain topics.  Blogging is a great way to create a personality for your company and makes your business or brand more credible. So you can include your interests and thoughts on your blogs as it suits the topic, comment on timely news topics or market trends or educate your readers on a particular topic. Always be sure you write blogs with your audience in mind.

At Sotaria Agency, we work with clients on build a blog website, integrate blog posts in existing sites, create blog concepts and create content calendars for your website in order to keep your website active and to assist in driving traffic and generate valuable leads. All this while working on the SEO to ensure all is done to bring your audience to your website.

 To find out more about our Web Design, Blogging, Content Provision and SEO services contact us on 2348171264175 or Click here for our pricing.

9 Small Business Website Design Tips

9 Small Business Website Design Tips

Enough whitespace:

Your website design should be simple but appealing. Do not use too much information or too complicated a design can overwhelm the viewer. Enough space in your design shows professionalism. It gives your websites room to show off and your audience a beautiful experience.


A professionally designed site, clear content, proper URLs, sitemap, and relevant keywords will allow search engines like Google to index your small business website with ease. SEO is a must for a small business website. That’s why it is important to get a company experienced in SEO for the job.

Responsive Design:

After Google’s announcement of mobile-first index, it would be almost suicidal not to have your small business website responsive. This merely means that your site will adapt and rearrange when viewed on mobile devices. But that in itself will not make your website mobile friendly. You will need to insure that your website provides a user friendly experience across all devices.

Inbound Leads:

One of the most important functions of any small business website is to focus on the inbound leads and capture as many as possible. Usually before purchasing a product people like to do an initial research and comparison, and may not be ready to buy immediately. This time should be utilized in acquiring their e-mail addresses so that you can keep them informed and gauge as to when they are ready to purchase. However, you should avoid being too persistent as this could annoy a potential customer.

Contact details easily visible:

A web page should “responds to” or resizes itself depending on the type of device it is being seen through.  That could be an oversized desktop computer monitor, a laptop or devices with small screens such as smartphones. This may seem obvious it tends to overlooked.


Your phone number and e-mail address should be a priority on the website and, if possible, at the top and bottom of every page. There should also be a ‘CONTACT’ page which includes not just the contact numbers but email address, physical address of the company, and a map, along with directions to and hours of operation of your company.


Your website should blend with your brand logo. Preferably, hire a design agency, to give your website a professional look. Your graphics and images should be in sync and complement the website.


Website speed an important factor for the usability of a website, as well as the SEO.

A slow website will deter users and force them to use your competition instead. This is the primary reason that it is one of Google’s key search algorithm factors.

Viewers get impatient if a site takes too much time to load. A graphically intense design could eat into your loading time and put off prospective customers. Site load time can also be improved by picking up good hosts.


Content is indeed king. Not just what your content is but how you use it. It is a major factor for being indexed by search engines. The more qualitative and quantitative your content, the easier it is for search engines to find and index your site. Your headings need a lot of attention as this will decide the difference between a visitor leaving your site or continuing further to browse the rest.

Not having a small business website can impact your business. A small business without an online presence will find it hard to compete and miss a lot of opportunity to connect and engage with prospective customers. Most customers would go online to find information on products and companies before actually buying. More customers than ever are buying from websites than physical stores.

Hope these tips have been helpful.

To start a project, for enquiries or support, please contact us  or call us at 2348171264175