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1.Your Content Must Be Relevant
Quality content is a must to rise to the top of search engine rankings and there is no substitute for it. This increases site traffic, which improves your site’s ranking and relevance. Work on your writing skills or get a content writer.

Research and use a keyword phrase for each page. How might your reader search for that specific page (with phrases like “Website designer in Lagos,” “website designer or developer,” or “Lagos web designer”). Now repeat the research phrase several times throughout the page.

Emphasis and highlight these keyword phrases—but don’t overdo it.

2. Update Your Content Regularly
Content is very important to Search engines. Updating regularly is an indication to search engines how relevant your contents are so keep your content up to date.

3. Metadata
When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page.
Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
Description Metadata
Description metadata is the textual description that a browser may use in your page search return. It gives a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences.
Keyword Metadata
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, and add them to your metadata. Try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “website design Lagos.”

4. Have a link-worthy site
Your links should be relevant and within the text, not just “click here” links,- write out the name of the destination. For example “Sotaria services include” will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is important for visually impaired readers too.

These are just some tips out of the many methods for improving your search engine ranking. You can learn more by using the resource below:

www.google.com/webmasters/tools

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