Blogs mostly share about topic you are expert about and are great at which is exactly what billions of people are on Google everyday for. This is why it is a great way to generate fresh content on your website. Use it for email marketing, your social media and drive search traffic to your website.
Here are some points about how it helps
Leads People to Your Website
The reason for a website is to drive as much traffic as you can get to it and a blog does just that. With every blog post created is one more indexed page on your website, meaning it’s one more opportunity for you to show up in search engines and drive traffic to your website. Creating content regularly informs search engines, such as Google, that your website is actively updated and therefore should be checked frequently to see what new content has surfaced.
But wait, it doesn’t stop there. Make sure you promote your blog by sharing it on social media. This strengthens your social media reach, helps your content get found and drives new website visitors to your blog via your social media accounts. It also gets content to be shared on social media for anyone who finds it interesting.
Use That Traffic to Convert Visitors to Leads
Every new visitor to your website is a an opportunity to generate leads. This is where your Call-To-Action (CTA) buttons come in handy. A CTA is a way of directing your website visitors through your website, to keep them engaged on your site, guide them through their journey from awareness to purchase. Some good CTA’s include “Read more”, “Shop Now”, discounts, free offers, options to subscribe to your mailing list and other freebies. You can also use the CTA button or links on a blog post get the visitor to another relevant blog topic on your website or even convert them to a relevant page on your website that explains your services.
Your Blogs Will Live Forever
Well, kind of. Once search engines like Google index your blogs, it stays there, meaning your blog can still gain traffic and generate leads weeks, months and even years after. Give your blog time to generate interest. According to Analytics my blogs are a leading cause of traffic to my website from all over the world. Even the older ones. Blog topics that are timeless will constantly generate more views month after month, the trick is to write about topics you know will be of interest to your target audience.
Blogs Are A Way To Share Anything That Shows Off Your Brand
Blogging allows you to share information about your business or brand and its services but it also allows you to share opinions and thoughts on certain topics. Blogging is a great way to create a personality for your company and makes your business or brand more credible. So you can include your interests and thoughts on your blogs as it suits the topic, comment on timely news topics or market trends or educate your readers on a particular topic. Always be sure you write blogs with your audience in mind.
At Sotaria Agency, we work with clients on build a blog website, integrate blog posts in existing sites, create blog concepts and create content calendars for your website in order to keep your website active and to assist in driving traffic and generate valuable leads. All this while working on the SEO to ensure all is done to bring your audience to your website.