by Sotaria Agency | Apr 11, 2020 | Digital Marketing
If your plan is to break into an increasingly growing field, then this is it. Here you will find information about what digital marketing is and how to start and run your digital marketing agency.
Educate to learn as much as possible about digital marketing. Invest your time and money in learning about the path and the industry as well.
You will want to understand PPC (pay-per-click marketing), SEO, email marketing campaigns, and creating online funnels. You have to understand graphic design and content marketing as well.
What Is Your Niche
Finding your niche is important if you want to stand out. Then you can focus on your target audience who wants what you have.
Who Are Your Competitors?
You will need to research your competitors to know how you compare to them. Look at their strengths and weaknesses to see where you excel more than them.
When you discover your competitions, find out how they make their money). Doing this, you find out what methods lead to success and those that do not work.
Some of the methods used by agencies are Lead generation, advertising, affiliate sales, coaching, the list goes on.
Don’t forget to also look into their content marketing strategy. Check out their blog posts, social media, and SEO. Are they concentrating on podcasts, blogging, or videos? Which of them are yielding results?
Set Up Your Social Media Presence
Being on social media is a no-brainer as a digital agency. Take advantage of all these free marketing platforms. You can benefit from organic lead generation, engaging with customers and potential customers, put in the work and watch your business grow.
Get a Portfolio Together
When you are just starting off, to get reviews and your name out there, you may have to offer free services. Whether offering to build a friend’s website for free or offer to help a business with digital services. When you build relationships, you gain credibility and attract potential customers.
Why a portfolio?
It is necessary to show your audience that you can deliver results, and will continue to do so. Your portfolio should be honest.
Get Your Website
Great thought has to be put into your domain name and hosting service. Remember to have your content together before taking this step, remember that quality of content should always take priority over quantity.
Set Up Your Business Process
How will you onboard clients, what about invoicing? What will the retainer process be? Don’t forget about pricing. All these processes and more in place will make it easier for work flow as your business grows and you add more people to your team.
It can be difficult at first growing your client base so don’t get discouraged. Before generating leads, you’ll have to determine who your target customer is.
Put out quality and helpful content that your target customers want on social media platforms of your choice. Choosing 2 or 3 platforms from Facebook, Instagram, YouTube, LinkedIn and Twitter are a great way to start.
Some content ideas are how tos, educational and reviews from clients. Remember to keep testing your contents, to see which performs best. Use your analytics.
It goes without saying that if you can market yourself, it will be easier to do it for your customers and your success will be case study itself.
Ready to Get Started With Your Digital Agency?
As you start out, know that it can seem a lot most of the times but as you continue learning and putting in the work you should start seeing results. Hope this helps to get you started.
by Sotaria Agency | Jul 7, 2018 | Social Media
How to Set Up Social Media
Do you want to know the best ways setting up social media for your business?
Trust me, it is easy.
Here are seven steps to start up social media.
Why Do You Need Social Media for Business?
As business owner, you have a lot to complete with limited resources.
Traditional marketing e.g. paper and television advertising, can be quite expensive. Social media on the other hand can be less expensive and connects you directly with your customer.
The secret to every success is a strategy. You need to understand your target market. Write down the details and find images that represent your target audience.
The next step is to work on your message. What are the problems you are planning to solve?
Have in mind that all social media channels are not the same. You need to understand what makes each one stand out.
2. Organize the Social Media Channels You Choose
The aim is for your chosen channels to all work together to help achieve your goals.
Your website is “so to say” your landing page. All your social media efforts should culminate in pushing people to your website where they can buy your product or service.
Your blog should be used as your brand’s voice and for sharing information.
Call to action at the end of your blog post like asking them to like your page on social media handles are always helpful. Add sharing buttons on your pages so visitors can share.
Email newsletters are also an important way to remain relevant in customer’s attention.
3. Start Already, But At A Comfortable Size
Starting small is advisable.
Setting up social media is not always as glamorous as it looks, it takes commitment. Start slowly with one or two platforms. I suggest learning consistency by blocking out time on your daily schedule to just social media.
Use profiles garnered from initial research to determine what content you will share and create a social media calendar to keep track of your content.
4. Keep Your Ears and Heart Open.
Stay listening and sharing. There is information everywhere. It is a way to be on track and stay current on what is happening and channelling this information to your audience.
What are people in your area of business and beyond saying about your brand or field? Respond to comments and mentions and feedbacks – both positive and negative. Your aim is to turn them all positive.
5. You Need A Daily Schedule
Create a to-do list; preferably the previous day. For comments, retweets maybe 3-5 times a day. These should be scheduled. Don’t forget to like other people’s posts.
Join groups and communities in your line of business or that can lead to customers. Participate in more conversations; asking questions and post comments to updates by others.
HootSuite has a free account with a social media dashboard that offers monitoring, scheduling and analytic services
The aim is to lead your business to success.
While advertising is not compulsory, if the aim is business growth, it is advisable.
All the platforms offer these solutions to increase traffic and engagement to your page and websites which often culminates in more sales; if done right.
You can decide on the platforms to either promote contents you post or your account. Content promotion takes you straight to your target audience while account promotion can increase your following.
7. Track, Measure and Analyse
This is where you do a personal report of your hard work, setting up social media.
This step cannot be overemphasised because it shows you which tactic is working and which is not. Look out for growth, engagement and sharing.
Most social media platforms have tools to analyse your performance, be sure to review your performance weekly and do a monthly evaluation. Adjust tactics that are not working and try new strategies.
Google Analytics is a tool to monitor traffic and engagement on your blog and website.
Contact us if you need help setting up social media.
On an end note, remember to take it a step at a time. It is important that every content and strategy is created with your end users (which is your target customer) in mind so research is important. Keep track of what is working and go back to the drawing board as many times as you need to.
I wish you success on your journey.