Which of these mistakes are you making? Have you ever asked yourself, what am I doing wrong on Instagram? Instagram is so popular and the fastest growing social platform that a successful presence on the platform is a must for growing your business online.
Why Instagram? Because we are all attracted to visuals!. This is now more than sharing selfies with friends. It is about planning your campaigns to drive more qualified site visitors, leads and revenue to your business.
According to a recent study, Instagram has more engagement than other social media networks. Specifically, Instagram is now seeing 15x more engagement than Facebook and 20x more than Twitter!
So what to avoid on instagram? Let’s dive into the Instagram marketing mistakes you need to avoid to achieve your goals on the platform.
- Leaving your Bio Blank
Your Instagram account Bio can encourage a new viewer to become a new follower, client or a customer. A well-thought-out bio also ensures that customers are fully aware of what a business does, as well as understand the mission statement of the company. If you complete your information wisely, you will potentiallyget millions of eyeslanding easily on your product!
Traffic is all the internet and digital assets are about so include a link to your actual business. The goal of websites is to generate traffic.
The same people generating traffic on your Instagram page are most likely those you’d like to visit your website or landing page.
Instagram allows one clickable link in your bio. So, make sure that you take full advantage of it.
To add a link to your bio, go to “Edit Profile” and type it into the “website” text box.
3. Not having a strategy
When it comes to Instagram marketing, not having a goal-driven strategy will result in wasted opportunities and effort. That may just be the reason you think your efforts are not yielding result.
But, social media marketing does work. Your success at Instagram marketing begins with a goal-driven strategy.
Stop going blindly and develop a strategy around your goal.
If for example your goal is to drive more traffic to your landing page, then your captions must be persuasive and include a call-to-action in your copy.
If brand awareness, , you should pay more attention to your photos – you must never sacrifice quality for anything.
3. Making your Instagram account private
If you are a business account, I will never understand why your profile is private!.
Your personal profile can be private. But, if it’s your business profile, it needs to be publicly accessible. After all, you want more followers to follow, like, share, engage and recognize your brand through social media marketing.
Your message here to potential followers is that you don’t want them as an Instagram follower, by making your profile private.
A private profile means that when users follow you, they’ll have to wait until you find time to log in and approve their request.
Also, they can’t see your new photos and other content types from your profile, until they’re approved.
To check if your business profile is set to private, go to your profile and below the profile photo, click “Edit your Profile.”Then, scroll down and uncheck “Photos are Private.
4. Not responding to user comments promptly
This is a no, no. Posts that generates a lot of comments signals Instagram that viewers love it. You should respond to every comment on on your posts.
Responding to their comments – answering questions and explaining your content can help achieve your goal.
Make sure that your followers get your replies, just “@” tag their Instagram handle in all replies. Once This will bring them back to your profile and further cement your social network relationship with them.
5. Focusing on quantity instead of quality
A post that is relevant and helpful will get more engagement have more overall impact. Quality does matters here.
Nothing wrong if you can post often, and still keep top quality so you can get even better results.
6. Hashtags Issues
Hashtags can help build brand awareness. Note that Instagram allows up to 30 hashtags per post but you do not have to use all 30.
Research has found that there is correlation between hashtags and engagement in the form of comments and likes.
7. Not considering Keywords
Keywords are an integral part of getting your business seen online. They are what people search for online and can be used uniquely on Instagram.
The name field on your Instagram bio is different from the username, so can be hugely helpful to detail the business. For example, those coaching field may choose to use “Business Coach”.
Using keywords that that show what your business is about, means that the bio will appear in relevant search results. So correct that now, if you need to.
Do you see a mistake that you can correct immediately, do that right now and remember that social media marketing is a journey and not an end in itself.
would love to hear what you think about this post and how your Instagram strategy is going. Please comment below.
If your plan is to break into an increasingly growing field, then this is it. Here you will find information about what digital marketing is and how to start and run your digital marketing agency.
Educate to learn as much as possible about digital marketing. Invest your time and money in learning about the path and the industry as well.
You will want to understand PPC (pay-per-click marketing), SEO, email marketing campaigns, and creating online funnels. You have to understand graphic design and content marketing as well.
What Is Your Niche
Finding your niche is important if you want to stand out. Then you can focus on your target audience who wants what you have.
Who Are Your Competitors?
You will need to research your competitors to know how you compare to them. Look at their strengths and weaknesses to see where you excel more than them.
When you discover your competitions, find out how they make their money). Doing this, you find out what methods lead to success and those that do not work.
Some of the methods used by agencies are Lead generation, advertising, affiliate sales, coaching, the list goes on.
Don’t forget to also look into their content marketing strategy. Check out their blog posts, social media, and SEO. Are they concentrating on podcasts, blogging, or videos? Which of them are yielding results?
Set Up Your Social Media Presence
Being on social media is a no-brainer as a digital agency. Take advantage of all these free marketing platforms. You can benefit from organic lead generation, engaging with customers and potential customers, put in the work and watch your business grow.
Get a Portfolio Together
When you are just starting off, to get reviews and your name out there, you may have to offer free services. Whether offering to build a friend’s website for free or offer to help a business with digital services. When you build relationships, you gain credibility and attract potential customers.
Why a portfolio?
It is necessary to show your audience that you can deliver results, and will continue to do so. Your portfolio should be honest.
Get Your Website
Great thought has to be put into your domain name and hosting service. Remember to have your content together before taking this step, remember that quality of content should always take priority over quantity.
Set Up Your Business Process
How will you onboard clients, what about invoicing? What will the retainer process be? Don’t forget about pricing. All these processes and more in place will make it easier for work flow as your business grows and you add more people to your team.
It can be difficult at first growing your client base so don’t get discouraged. Before generating leads, you’ll have to determine who your target customer is.
Put out quality and helpful content that your target customers want on social media platforms of your choice. Choosing 2 or 3 platforms from Facebook, Instagram, YouTube, LinkedIn and Twitter are a great way to start.
Some content ideas are how tos, educational and reviews from clients. Remember to keep testing your contents, to see which performs best. Use your analytics.
It goes without saying that if you can market yourself, it will be easier to do it for your customers and your success will be case study itself.
Ready to Get Started With Your Digital Agency?
As you start out, know that it can seem a lot most of the times but as you continue learning and putting in the work you should start seeing results. Hope this helps to get you started.
The internet has become indispensable Fact!
People are more likely to purchase their preferred products/services online than visiting stores. Not just for buying products, but the go-to for finding relevant information on any topic.
Do you own a business, selling some sorts of goods and services or giving the information on any particular topic? Are you selling products but want to grow your online presence and take your business global? Then you need to expand your business online so your target market can find you.
What is Digital Marketing?
Digital Marketing is to put it simply any effort to market online or any online asset used for this purpose. Email marketing, pay-per-click advertising, social media marketing and even blogging etc — they help introduce people to your company and convince them to buy.
More Visibility = More profits
Do you want more seen online, grow your client base and increase profits? here are some ways to grow your digital presence.
1. Start a blog and post quality content.
A survey found that 90% users want to read the content of a website/blog in order to collect information. Traffic to your website increases as users find relevant and engaging content. To keep the visitor for a long time period on a website, you have to use the quality content. From the blog, the audience can be drawn to your products/services.
2. Start a YouTube Channel
YouTube is the most popular online video resource so you might as well use it to promote your business free of charge. Make useful video tutorials that will attract your target audience and refer them to your website and other social media platforms.
3. Social Media Platforms
Open business pages on social media including Facebook, Instagram, LinkedIn, Twitter etc.
Social media has easily become the quickest channels online to build strong relationships with your potential clients. The quick feedback and ease of communication is a huge help in building a community.
4. Link your Social Media to your website and vice versa
The reason for creating business pages on social media is not just for likes and clicks but to send them to your website where they will hopefully convert.
But many businesses forget to link these two platforms. Adding social media links on your website is a great way to keep in touch with these consumers, keep your content before them until they hopefully convert.
5. Promote your Website for Search Engine Optimization
SEO is simply the art of getting search engine to show up your digital contents eg website to potential clients searching for related information.
For help in promoting your products/services, you have to take the benefits of Google Keyword tool planner. This tool will assist you to search out the most usable keywords related to your business.
6. Add Quality Images to your Blog/Website
Not only to make your content easy on the eye, but also help keep audience attracted and glued to your website or socials. Remember that if you are using unique image others may add it to their website helping backlinks to your site.
Attractive images will grow the accessibility of your website on social media such as Pinterest, Facebook, Twitter, LinkedIn, etc.
Let us help you take your digital presence to the next level by Helping You Grow Your Business. Call 08103236707 now.