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What Is The Buzz About Website Email Lists?

What Is The Buzz About Website Email Lists?

sotaria agency email listSocial media, SEO and other digital marketing trends have their place but none comes close to the power of the website email.

According to information, 57% of email subscribers spend between 10-60 minutes browsing marketing emails during the week.

But the problem for is getting people to sign up.

An email list simply put is a collection of email addresses of users who have voluntarily signed up on your website to receive email. It allows you to stay in touch with your existing and potential customers on a regular basis (daily, weekly, monthly etc).

So Why Build an Email List?

Truth is that email do better than social networks in the number of clicks! Emails get 10 times more clicks than all social media combined.

Here are more reasons.

  • Reach is guaranteed– On social media, your statuses are bound to be missed due to updates and algorithms but people tend to check their emails more carefully than their timelines on social networks.
  • Ownership– You own your email content! You don’t own any anything on social media. At anytime, you can get your account suspended and lose all your followers. Or Instagram, Facebook or Twitter can come to an end, not for the foreseeable future it seems. You are also not limited to 140 characters.
  • Targeting– Targeting is straight in their inbox. You can also target specific locations.
  • Revenue Increases– Fact is that when you have all the above and your audience attention, then your revenue increases.

Think about it, if email is gone obsolete then why does every social media website require you to have an email address before you sign up?

Building an email list is a lot easier than building a following on on social media platforms, whether, Facebook, Instagram, Twitter etc.

Social media platforms are great for building user engagement, but email will bring you more visitors, conversions, and sales.

Ready To Get Started With Your Email List Building?

You will need a reliable email service provider. These companies specialize in email delivery, and you need them to ensure that your email reaches the inbox of all your subscribers (instead of having your email marked as spam).</p

Even though, you can use WordPress to send emails, we strongly recommend against that (This is why you should not send  email newsletters using your WordPress

Which Email Marketing Service Should You Use?

There are plenty of great email marketing providers out there. Among the many recommended are:

  1. Constant Contact
  2. Drip
  3. ConvertKit
  4. AWeber
  5. MailChimp

For a more comprehensive read, click here .

How to Grow Your Email List on WordPress.

Now you have signed up for an email service provider, the next step is to find out the most effective signup forms and where to place them.

  1. The Lightbox Pop-Up
  2. The Splash Page or Feature Box
  3. The Side-Bar Sign-Up Box
  4. The Exit-Intent Sign-Up Box

You can find out more here.

Once you have started building your email list, it’s crucial that you engage with your subscribers.

You should make a habit of sending them regular updates, whether it’s weekly or monthly.

Not every email has to be promotional. You can send emails requesting feedback, giving helpful tips, etc.

We hope this will be a great help in building an email list in WordPress.

If you liked this article, join us on social media platforms for more helpful tips.

Don’t hesitate to contact us to know more or help you create or grow your very own email list.

How to use your recent post in Instagram stories

How to use your recent post in Instagram stories

Wondering how to add your recent post in Instagram stories? Wonder no more and bonus tip; it works for other people’s posts too!

1. Go to the post you want to share and click on arrow on the bottom part.

using previous posts in instagram stories

2. Click on “add post to your story”.

using previous posts in instagram stories

3. A new story page will open, make you edits and post to your story.

using previous posts in instagram stories

Setting Up Social Media For Small Businesses

Setting Up Social Media For Small Businesses

digital strategy sotaria
How to Set Up Social Media
Do you want to know the best ways setting up social media for your business?
Trust me, it is easy.
Here are seven steps to start up social media.

Why Do You Need Social Media for Business?

As business owner, you have a lot to complete with limited resources.
Traditional marketing e.g. paper and television advertising, can be quite expensive. Social media on the other hand can be less expensive and connects you directly with your customer.

1. Research.
The secret to every success is a strategy. You need to understand your target market. Write down the details and find images that represent your target audience.
The next step is to work on your message. What are the problems you are planning to solve?
Have in mind that all social media channels are not the same. You need to understand what makes each one stand out.

2. Organize the Social Media Channels You Choose
The aim is for your chosen channels to all work together to help achieve your goals.
Your website is “so to say” your landing page. All your social media efforts should culminate in pushing people to your website where they can buy your product or service.

Your blog should be used as your brand’s voice and for sharing information.
Call to action at the end of your blog post like asking them to like your page on social media handles are always helpful. Add sharing buttons on your pages so visitors can share.
Email newsletters are also an important way to remain relevant in customer’s attention.

3. Start Already, But At A Comfortable Size
Starting small is advisable.
Setting up social media is not always as glamorous as it looks, it takes commitment. Start slowly with one or two platforms. I suggest learning consistency by blocking out time on your daily schedule to just social media.
Use profiles garnered from initial research to determine what content you will share and create a social media calendar to keep track of your content.

4. Keep Your Ears and Heart Open.

Stay listening and sharing. There is information everywhere. It is a way to be on track and stay current on what is happening and channelling this information to your audience.
What are people in your area of business and beyond saying about your brand or field? Respond to comments and mentions and feedbacks – both positive and negative. Your aim is to turn them all positive.

5. You Need A Daily Schedule
Create a to-do list; preferably the previous day. For comments, retweets maybe 3-5 times a day. These should be scheduled. Don’t forget to like other people’s posts.
Join groups and communities in your line of business or that can lead to customers. Participate in more conversations; asking questions and post comments to updates by others.
HootSuite has a free account with a social media dashboard that offers monitoring, scheduling and analytic services
The aim is to lead your business to success.
6. Advertising

While advertising is not compulsory, if the aim is business growth, it is advisable.
All the platforms offer these solutions to increase traffic and engagement to your page and websites which often culminates in more sales; if done right.
You can decide on the platforms to either promote contents you post or your account. Content promotion takes you straight to your target audience while account promotion can increase your following.

7. Track, Measure and Analyse
This is where you do a personal report of your hard work, setting up social media.

This step cannot be overemphasised because it shows you which tactic is working and which is not. Look out for growth, engagement and sharing.
Most social media platforms have tools to analyse your performance, be sure to review your performance weekly and do a monthly evaluation. Adjust tactics that are not working and try new strategies.
Google Analytics is a tool to monitor traffic and engagement on your blog and website.

Contact us if you need help setting up social media.

On an end note, remember to take it a step at a time. It is important that every content and strategy is created with your end users (which is your target customer) in mind so research is important. Keep track of what is working and go back to the drawing board as many times as you need to.
I wish you success on your journey.