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Common Mistakes Businesses Make When Building A Website

Common Mistakes Businesses Make When Building A Website

A website is a necessity for businesses today and that need isn’t going anywhere soon. Customers are a huge traffic on the internet daily browsing for their essential products and services. One reason why your website design.

You may have what the customers want but do they know how to reach you? That is why owning a website is the best way to lead them where you are.

Here are some of the common mistakes below:

Do-It-Yourself Website (DIY)

Some businesses go the route of free DIY websites or just pay a friend to do the job.

Web design is a skill you learn just like any other business industry and believe me, I know by experience Having access to a free template and pulling anything together is not going to give you the sight you have envisioned.

What about the content? Google’s search algorithms have become more complicated and now raising rankings for sites that utilize effective content marketing tactics. Do you have any experience writing your site material according to those standards?

Your Website Is Not Responsive (Or Has Mobile Issues)

Nearly 60% of all searches on Google are performed on a mobile device. Fact! More people use their phones to browse the internet and especially when it comes to finding a product or service. Which is why  it’s absolutely important that you have a responsive website design.

Luckily, Google provides a great tool for testing mobile responsiveness. To test if your site is responsive, please use their handy tool by clicking here.

Bad Photography & Other Media

Photos on your
website create perhaps one of the strongest impressions

Visitors come to your website are not there for a reading lesson, they mostly want to see. Humans are very visual you know lol so are visitors going to like what they see?

A high-end smart phones will get you ok pictures but for the best result, hire a photographer and get some really great photos with better quality.

Make sure to plan in advance what photos you are going to take and why; each photo should serve a unique purpose for being used on your website. An embedded video on your page is also great as some visitors would rather watch.

There are also alternatives for finding quality images. Websites like Unsplash, and Pexels all provide free to use high quality photographs for your business but it’s important that you add original photography of your products and services.

Contacting You Via Website

Your contact page should always be one click on your website and display your phone number, address and link to contact forms in easy to find areas.When it is time for the visitor to become a
customer, make it easy for them! Include your address,
hours, so visitors can find you right away.

Poor Website Layout

Directing user’s eyes around your website  can make-or-break the quality of your site.An inexperienced designer is might just dump text on the website and make a cluttered mess.

Every webpage should have an identified purpose and the text should be simple to navigate and easy to read. Above all, nothing on your website should be unnecessary, incorrect, or out-of-date.

Too Much Information on a
Single Page

Website design is now more about clean, efficient pages. The best way to turn away users  is by cluttering your website with products, descriptions, articles.

Do not run the risk of over-informing your customers via blog or other means. Never hoard  information but always leave some room for customers to contact you.

No Clear Call to Action

A call to action is
how you close your sale. You are asking or suggesting to your users to purchase a product, sign up for your email, request a quote, or otherwise contact your company.

All of your site content should be leading to why they should give you their business and the call to action tells them the next step.

In the end, owning a website is one marketing tool you can’t miss out on for your business. The effort you put into building your website shows the result you get. A site that gains relevant traffic is going to increase the profit of your business.

If you are looking for web design experts you can count on, advice about building, redesigning or maintenance of your website, or to learn how to improve your search rankings and increase business, please contact
us online
 or call us at 2348171264175

Difference Between Website Hosting and Domain Name

Difference Between Website Hosting and Domain Name

What is Web Hosting

website hostWebsite hosting is probably one of the most thrown around word in concerning website design but what is it actually? Well without hosting, your website can’t go live on the internet. Hosting providers give you the tools you need and server space you need to get your site hosted, live. If we compare hosting to your website’s house, then hosting providers like these builders. Web hosting lets you publish your website live on the internet. This is because your website needs somewhere to live. A website host is an organization that supplies the technical facilities you need to get your site hosted. They  provide the servers that deliver your site to your users. Web hosting companies manage the technical side of keeping your site running for you. Note:Servers are computers that deliver web pages. They act as a storehouse for data that connects your website with browsers. In summary, without the server supplied by a hosting provider, nobody could connect to your website. Basically, your website is delivered to visitors from your website host provider’s server. So your website gets sent to the user’s computer when they search your website’s address.

What is A Domain Name

A domain on the other hand  is your website’s personalized address, such as www.sotariaagency.com or www.google.com. A custom domain helps to identify your website and inspires confidence from your website visitors! So it’s worth getting a custom domain that reflects your website and is easy to remember. Like a friend’s house address, this is your own website “house address”. You need a domain name and hosting if you want to run a website. You can buy your domain name and your hosting from the same provider, making it easier to manage, connect and renew. Or, you can buy your domain from somewhere like Namecheap, then simply connect it to your chosen hosting provider. For example, if you’ve built a website on WordPress, you will need a hosting provider and a domain name. Without a server, nobody will be able to find or connect to your website. Among the top hosting providers are:

Now that you’ve got this sorted, all that’s needed is to get a quote from a web designer and get the website of your dreams. You can contact us for a quote. You can leave your questions or comments below.