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How To Improve Your Website Ranking (SEO)

How To Improve Your Website Ranking (SEO)

1.Your Content Must Be Relevant
Quality content is a must to rise to the top of search engine rankings and there is no substitute for it. This increases site traffic, which improves your site’s ranking and relevance. Work on your writing skills or get a content writer.

Research and use a keyword phrase for each page. How might your reader search for that specific page (with phrases like “Website designer in Lagos,” “website designer or developer,” or “Lagos web designer”). Now repeat the research phrase several times throughout the page.

Emphasis and highlight these keyword phrases—but don’t overdo it.

2. Update Your Content Regularly
Content is very important to Search engines. Updating regularly is an indication to search engines how relevant your contents are so keep your content up to date.

3. Metadata
When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page.
Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
Description Metadata
Description metadata is the textual description that a browser may use in your page search return. It gives a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences.
Keyword Metadata
Keyword metadata is rarely if ever used to tabulate search engine rankings. However, you should already know your keyword phrases, and add them to your metadata. Try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “website design Lagos.”

4. Have a link-worthy site
Your links should be relevant and within the text, not just “click here” links,- write out the name of the destination. For example “Sotaria services include” will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags
Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is important for visually impaired readers too.

These are just some tips out of the many methods for improving your search engine ranking. You can learn more by using the resource below:

www.google.com/webmasters/tools

Difference Between Website Hosting and Domain Name

Difference Between Website Hosting and Domain Name

What is Web Hosting

website hostWebsite hosting is probably one of the most thrown around word in concerning website design but what is it actually? Well without hosting, your website can’t go live on the internet. Hosting providers give you the tools you need and server space you need to get your site hosted, live. If we compare hosting to your website’s house, then hosting providers like these builders. Web hosting lets you publish your website live on the internet. This is because your website needs somewhere to live. A website host is an organization that supplies the technical facilities you need to get your site hosted. They  provide the servers that deliver your site to your users. Web hosting companies manage the technical side of keeping your site running for you. Note:Servers are computers that deliver web pages. They act as a storehouse for data that connects your website with browsers. In summary, without the server supplied by a hosting provider, nobody could connect to your website. Basically, your website is delivered to visitors from your website host provider’s server. So your website gets sent to the user’s computer when they search your website’s address.

What is A Domain Name

A domain on the other hand  is your website’s personalized address, such as www.sotariaagency.com or www.google.com. A custom domain helps to identify your website and inspires confidence from your website visitors! So it’s worth getting a custom domain that reflects your website and is easy to remember. Like a friend’s house address, this is your own website “house address”. You need a domain name and hosting if you want to run a website. You can buy your domain name and your hosting from the same provider, making it easier to manage, connect and renew. Or, you can buy your domain from somewhere like Namecheap, then simply connect it to your chosen hosting provider. For example, if you’ve built a website on WordPress, you will need a hosting provider and a domain name. Without a server, nobody will be able to find or connect to your website. Among the top hosting providers are:

Now that you’ve got this sorted, all that’s needed is to get a quote from a web designer and get the website of your dreams. You can contact us for a quote. You can leave your questions or comments below.

Setting Up Social Media For Small Businesses

Setting Up Social Media For Small Businesses

digital strategy sotaria
How to Set Up Social Media
Do you want to know the best ways setting up social media for your business?
Trust me, it is easy.
Here are seven steps to start up social media.

Why Do You Need Social Media for Business?

As business owner, you have a lot to complete with limited resources.
Traditional marketing e.g. paper and television advertising, can be quite expensive. Social media on the other hand can be less expensive and connects you directly with your customer.

1. Research.
The secret to every success is a strategy. You need to understand your target market. Write down the details and find images that represent your target audience.
The next step is to work on your message. What are the problems you are planning to solve?
Have in mind that all social media channels are not the same. You need to understand what makes each one stand out.

2. Organize the Social Media Channels You Choose
The aim is for your chosen channels to all work together to help achieve your goals.
Your website is “so to say” your landing page. All your social media efforts should culminate in pushing people to your website where they can buy your product or service.

Your blog should be used as your brand’s voice and for sharing information.
Call to action at the end of your blog post like asking them to like your page on social media handles are always helpful. Add sharing buttons on your pages so visitors can share.
Email newsletters are also an important way to remain relevant in customer’s attention.

3. Start Already, But At A Comfortable Size
Starting small is advisable.
Setting up social media is not always as glamorous as it looks, it takes commitment. Start slowly with one or two platforms. I suggest learning consistency by blocking out time on your daily schedule to just social media.
Use profiles garnered from initial research to determine what content you will share and create a social media calendar to keep track of your content.

4. Keep Your Ears and Heart Open.

Stay listening and sharing. There is information everywhere. It is a way to be on track and stay current on what is happening and channelling this information to your audience.
What are people in your area of business and beyond saying about your brand or field? Respond to comments and mentions and feedbacks – both positive and negative. Your aim is to turn them all positive.

5. You Need A Daily Schedule
Create a to-do list; preferably the previous day. For comments, retweets maybe 3-5 times a day. These should be scheduled. Don’t forget to like other people’s posts.
Join groups and communities in your line of business or that can lead to customers. Participate in more conversations; asking questions and post comments to updates by others.
HootSuite has a free account with a social media dashboard that offers monitoring, scheduling and analytic services
The aim is to lead your business to success.
6. Advertising

While advertising is not compulsory, if the aim is business growth, it is advisable.
All the platforms offer these solutions to increase traffic and engagement to your page and websites which often culminates in more sales; if done right.
You can decide on the platforms to either promote contents you post or your account. Content promotion takes you straight to your target audience while account promotion can increase your following.

7. Track, Measure and Analyse
This is where you do a personal report of your hard work, setting up social media.

This step cannot be overemphasised because it shows you which tactic is working and which is not. Look out for growth, engagement and sharing.
Most social media platforms have tools to analyse your performance, be sure to review your performance weekly and do a monthly evaluation. Adjust tactics that are not working and try new strategies.
Google Analytics is a tool to monitor traffic and engagement on your blog and website.

Contact us if you need help setting up social media.

On an end note, remember to take it a step at a time. It is important that every content and strategy is created with your end users (which is your target customer) in mind so research is important. Keep track of what is working and go back to the drawing board as many times as you need to.
I wish you success on your journey.