Select Page
Difference Between Website Hosting and Domain Name

Difference Between Website Hosting and Domain Name

What is Web Hosting

website hostWebsite hosting is probably one of the most thrown around word in concerning website design but what is it actually? Well without hosting, your website can’t go live on the internet. Hosting providers give you the tools you need and server space you need to get your site hosted, live. If we compare hosting to your website’s house, then hosting providers like these builders. Web hosting lets you publish your website live on the internet. This is because your website needs somewhere to live. A website host is an organization that supplies the technical facilities you need to get your site hosted. They  provide the servers that deliver your site to your users. Web hosting companies manage the technical side of keeping your site running for you. Note:Servers are computers that deliver web pages. They act as a storehouse for data that connects your website with browsers. In summary, without the server supplied by a hosting provider, nobody could connect to your website. Basically, your website is delivered to visitors from your website host provider’s server. So your website gets sent to the user’s computer when they search your website’s address.

What is A Domain Name

A domain on the other hand  is your website’s personalized address, such as www.sotariaagency.com or www.google.com. A custom domain helps to identify your website and inspires confidence from your website visitors! So it’s worth getting a custom domain that reflects your website and is easy to remember. Like a friend’s house address, this is your own website “house address”. You need a domain name and hosting if you want to run a website. You can buy your domain name and your hosting from the same provider, making it easier to manage, connect and renew. Or, you can buy your domain from somewhere like Namecheap, then simply connect it to your chosen hosting provider. For example, if you’ve built a website on WordPress, you will need a hosting provider and a domain name. Without a server, nobody will be able to find or connect to your website. Among the top hosting providers are:

Now that you’ve got this sorted, all that’s needed is to get a quote from a web designer and get the website of your dreams. You can contact us for a quote. You can leave your questions or comments below.

What Is The Buzz About Website Email Lists?

What Is The Buzz About Website Email Lists?

sotaria agency email listSocial media, SEO and other digital marketing trends have their place but none comes close to the power of the website email.

According to information, 57% of email subscribers spend between 10-60 minutes browsing marketing emails during the week.

But the problem for is getting people to sign up.

An email list simply put is a collection of email addresses of users who have voluntarily signed up on your website to receive email. It allows you to stay in touch with your existing and potential customers on a regular basis (daily, weekly, monthly etc).

So Why Build an Email List?

Truth is that email do better than social networks in the number of clicks! Emails get 10 times more clicks than all social media combined.

Here are more reasons.

  • Reach is guaranteed– On social media, your statuses are bound to be missed due to updates and algorithms but people tend to check their emails more carefully than their timelines on social networks.
  • Ownership– You own your email content! You don’t own any anything on social media. At anytime, you can get your account suspended and lose all your followers. Or Instagram, Facebook or Twitter can come to an end, not for the foreseeable future it seems. You are also not limited to 140 characters.
  • Targeting– Targeting is straight in their inbox. You can also target specific locations.
  • Revenue Increases– Fact is that when you have all the above and your audience attention, then your revenue increases.

Think about it, if email is gone obsolete then why does every social media website require you to have an email address before you sign up?

Building an email list is a lot easier than building a following on on social media platforms, whether, Facebook, Instagram, Twitter etc.

Social media platforms are great for building user engagement, but email will bring you more visitors, conversions, and sales.

Ready To Get Started With Your Email List Building?

You will need a reliable email service provider. These companies specialize in email delivery, and you need them to ensure that your email reaches the inbox of all your subscribers (instead of having your email marked as spam).</p

Even though, you can use WordPress to send emails, we strongly recommend against that (This is why you should not send  email newsletters using your WordPress

Which Email Marketing Service Should You Use?

There are plenty of great email marketing providers out there. Among the many recommended are:

  1. Constant Contact
  2. Drip
  3. ConvertKit
  4. AWeber
  5. MailChimp

For a more comprehensive read, click here .

How to Grow Your Email List on WordPress.

Now you have signed up for an email service provider, the next step is to find out the most effective signup forms and where to place them.

  1. The Lightbox Pop-Up
  2. The Splash Page or Feature Box
  3. The Side-Bar Sign-Up Box
  4. The Exit-Intent Sign-Up Box

You can find out more here.

Once you have started building your email list, it’s crucial that you engage with your subscribers.

You should make a habit of sending them regular updates, whether it’s weekly or monthly.

Not every email has to be promotional. You can send emails requesting feedback, giving helpful tips, etc.

We hope this will be a great help in building an email list in WordPress.

If you liked this article, join us on social media platforms for more helpful tips.

Don’t hesitate to contact us to know more or help you create or grow your very own email list.